How SKNV Helps Dermatology Practices Remain the Better Choice Over Direct-to-Consumer Companies

In recent years, the rise of telehealth and online services has led to direct-to-consumer (DTC) companies now actively attempting to replace local doctors with technology. With the inital influence of social distancing measures during the COVID-19 pandemic, these telemedicine-driven DTCs have doubled in size every year. What’s clear is telehealth is here to stay, having made a significant impact on the healthcare landscape. Patients are increasingly turning to virtual consultations and online platforms for their medical needs, but this does not mean they want to replace their local doctor. What they truly want is for their trusted doctor to also offer telemedicine and other digital health conveniences.

While telehealth has helped fuel the hyper-growth of DTC companies, especially in the field of dermatology, many consumers are now starting to discover that technology alone is not enough. People miss the trusted care of their local doctor, often finding DTCs impersonal in their “fast food medicine” approach to online care. While dermatology practices possess invaluable expertise and knowledge, many local providers are finding it difficult to compete in the booming telehealth space with DTC companies, who rely on aggressive marketing tactics, venture capital funding and discounted offerings to take patients away from local doctors. Unfortunately, dermatology practices are not the only ones who find these rapidly evolving market conditions challenging. Even patients who favor a telehealth experience seek a long-term care relationship with a local doctor they trust. The truth is patients want and deserve both.

Local dermatology practices now have an easy and effective way to compete for telehealth patients with SKNV. As a core and seamless component of their comprehensive dermatology system — which spans exclusive customized medications, skincare ecommerce offerings and a best-in-class digital health platform — SKNV empowers local dermatology practices to effectively take on these DTC companies by combining the latest in telehealth technologies with the unmatched care of a local provider. One of the standout features of SKNV’s telehealth offering is how it enables doctors to seamlessly prescribe customized medications (across all major dermatology conditions) that are made for sensitive skin and only available from local practices. Beyond telehealth, this creates a customized dermatology system for each of their patients that no DTC can match.

With up to 70% of the population reporting to have sensitive skin and too many prescription medications often contain certain inactive ingredients that can be potential irritants or allergens for different patient types, SKNV’s customized medications are a true differentiator for local dermatology practices. As an FDA-Registered 503B Outsourcing Facility, SKNV empowers local doctors with over 90 exclusive, customized medications in a variety of topical formulas and dosage stengths.

SKNV further extends their online support of local dermatology practices with sknvcare, their branded skincare line that enables patients to buy skincare online anytime form their local practice. This innovative offering enables dermatologists to utilize cutting-edge ecommerce tools, in combination with telehealth, to give patients convenient access to both Rx and skincare products. By eliminating the need for the modern consumer to drive to a store for their monthly skincare purchases, sknvcare strengthens the monthly connection and continuum of care between patients and their local practice. Adding sknvcare online also ensures local dermatology practices benefit the same as DTCs do from the increased loyalty and revenue associated with monthly online skincare purchases.

All combined into one easy-to-use system, SKNV enables local practices to fully realize the importance of offering both telehealth and in-office visits while also maintaining digital health engagement with today’s modern patients between appointments. That’s why the SKNV system also includes secure messaging options along with Rx/refill automation to help structure and lighten the daily load without sacrificing care or service. This creates the ‘digital front door’ to the local practice that patients are seeking while enabling care teams to determine exactly when secure messaging needs to become a paid telemedicine event. SKNV allows each practice to define the right balance of online communication and telehealth options for their patients, including the ability to set their own price.

In the fight for the future of dermatology, SKNV emerges as the clear frontrunner for local practices. SKNV’s commitment to innovation is enabling community providers to effectively bridge the gap between unmatched care and online convenience. Learn more at www.sknv.com and start prescribing SKNV today from a list of current medications at www.sknv.com/match/.

Presented by Ascend